Monday, 4 January 2016

Radio Advert Research

O2 Pay As You Go Advert:

Tesco Price Drop Advert:

  • In the o2 advert there is background music partway through the track, this will be to attract the audience to listen in. I will add background music to the track to exploit that convention and also attract the audience.
  • Both adverts point out the positives of their product, e.g. the Tesco advert lists what is on the 'price drop'. Again I will exploit this convention by listing what my newspaper has to offer.
  • Both adverts are 30 seconds long or less again I will exploit this convention by doing the same. 

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