Radio Advert Research

O2 Pay As You Go Advert:


Tesco Price Drop Advert:

• In the o2 advert there is background music partway through the track, this will be to attract the audience to listen in. I will add background music to the track to exploit that convention and also attract the audience.
• Both adverts point out the positives of their product, e.g. the Tesco advert lists what is on the 'price drop'. Again I will exploit this convention by listing what my newspaper has to offer.
• Both adverts are 30 seconds long or less again I will exploit this convention by doing the same.