Radio Consumption

Individuals who listen to radio have a close relationship to the radio stations. Individuals trust what they hear on the radio more than they see on TV or read in print. Radio occupies over a third of the media day for 16-34 year olds. Radio has low advertisement avoidance levels, a study showed that the advertisements featured on radio stations are avoided less than other advertisements on different forms. adverts are shorter on radio as companies know that it is pointless to have a long advert on radio with no visual aids as it will lose the interest of its listeners.