Cory Smith Media: Blulmer and Katz - Uses and Gratifications Theory

Target B

To achieve my target my research, planning and evaluation must be detailed, effectively communicated and presented digitally, using a wide variety of formats. I have to research
into similar products and target audience and to show the process of planning by including excellent work on shortlists, drafts, storyboards, scripts, locations and props. I need to show evidence of the research and planning informing the construction process. My evaluation must reflect my understanding of forms and conventions, the use of
new media throughout the stages of production and the way my ancillary and primary tasks work effectively together. There will be a good understanding of the significance of audience feedback. My production work, across the formats, will demonstrate excellent creativity and imagination as I seek to make them as convincing as possible and it will also reflect my mastery in technical skills such as controlled use of the camera,
attention to framing, variety of shot sizes, to mise-en-scène, appropriate transitions and use of sound

Cory Smith Media

Friday, 4 September 2015

Blulmer and Katz - Uses and Gratifications Theory

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