Even though my target audience is older and the song choice wasn't what was chosen by them I believe it is best that I chose a song that would attract a younger audience. it is known that many Newspapers are going out of business because younger readers are using on-line features a lot more and or that reason it will be best to attract them using the radio advert. For that reason I have chosen the song Fight for This Love by Cheryl, this way the advert still has a Geordie feel about it and will still attract that younger audience.
Final Song:
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